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November 21st, 2014

Security_Nov17_BOver the past few years there have been a number of issues and rulings made by various courts in the US regarding the overall freedom of the Internet and how it is to be managed. By now, many of us have heard of Net Neutrality, but it may seem like an issue that won't affect small businesses. However, in mid-November, President Obama delivered his stance on the issue, thereby bringing it to the forefront of modern politics.

What is Net Neutrality?

In order to define Net Neutrality, we should first look at the main idea behind what the Internet is: a free and open medium where individuals can express and house thoughts, ideas, and more. It was founded on one principal, and one principal alone: All information and Internet traffic MUST be treated equally.

This free, open, and fair principle is what we call Net Neutrality. In practice, this idea prevents Internet providers, and even governments, from blocking legal sites with messages they disagree with, and restricting access to services and sites that don't meet their business needs.

What exactly is the issue?

At this time, major telecommunications companies providing Internet access are trying to push legislation through the US court systems that will essentially make it legal for them to throttle Internet speeds; asking other providers to pay fees in order to speed up access to sites and to even block some sites.

There are laws currently in place, set by the FCC (Federal Communications Commission), that prohibit providers from collecting, analyzing, and manipulating user traffic. In other words, according to the FCC, the role of the Internet providers should be to simply ensure traffic and data gets from one end of the network to the other.

Last year, it was uncovered that US telecommunications giant, and Internet Service Provider, Comcast demanded that Netflix pay them millions of dollars or they would limit the Internet speed of Comcast users trying to access the streaming service. Netflix tried to negotiate but the result was that Comcast did indeed cut user speeds. Netflix paid to avoid this from happening again. This act is an obvious breach of the main tenet of Net Neutrality: Equal access for everyone.

Combine this with the January 2014 ruling that the FCC had overstepped its bounds in regards to this topic and the increased lobbying by telecommunications giants against Net Neutrality, and you can quickly come to realize that the Internet as we know it is under threat.

How will this affect my business?

If nothing is done, there is a very high chance that you will be paying higher rates for Internet-based services (because the providers will be asking other companies to pay to guarantee speedy access which will then be passed along to you via higher rates). You may even be forced to use services you don't want to use because they offer better access speeds on your network.

Beyond this, because so many businesses rely on websites and the hosting companies that enable us to access them, there is a very real risk that these hosts may have access speeds cut. This in turn could mean that it will take more time for some users to access your website and services. Think of how you react when you can't access a website, you probably just search for another similar site which loads easily - now imagine this happening to your site. In other words, you could see a decrease in overall traffic and therefore profits.

What can I do about this?

First off, we highly recommend you visit The White House's site on Net Neutrality, and read the message that President Obama has recently posted there. To sum it up, he believes that Net Neutrality should be protected and the Internet should remain open and free. He has even laid out a plan with four rules that the FCC should enact and enforce:
  • No blocking - Internet providers are not to block access to any legal content.
  • No throttling - Internet providers cannot slow or speed up access speeds based on their preferences.
  • Increased transparency - The FCC is to be more transparent and push providers to follow the Net Neutrality rules.
  • No paid prioritization - There is to be a ban on providers insisting other companies pay to have equal access speeds.
You can bet that this plan will be met by stiff resistance both in government and by the telecommunications companies themselves. The FCC is an independent organization and it is up to them to select whether or not they want to enact President Obama's plan. One thing you can do is to publicly submit your comments to the FCC via this website. Any comments made will be seen by the FCC and are are publicly viewable. In the past, enough public pressure has been able to sway FCC decisions, so share this article and the links in it with everyone you know, asking them to take action as well.

What about other countries?

For now, the Net Neutrality battle is largely US based. The vast majority of Internet traffic starts or at least passes through the US. This means that if the telecommunications providers (many of whom own international subsidiary providers) can limit access to sites in the US it could very quickly become a world issue. Beyond this, other countries often follow laws that the US enacts, so it could only be a matter of time before we see similar bills passed in other countries.

In short, this is a major issue that could see the end of the Internet as we know it. If you would like to learn more about Net Neutrality and how you can help ensure the Internet remains free and open, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 20th, 2014

AndroidPhone_Nov17_BFor users who have Google Apps and Android devices, Google Calendar is one of the more useful tools and app. With the recent update of Android 5.0, the tech company has been releasing updates to their mobile apps too. The latest app to get a makeover, with a new updated version, is Google Calendar and with it some great features have been introduced.

The idea behind the new Google Calendar

According to Google, the new Calendar app has been designed to truly help make lives easier. With the older version of Calendar, you have to take time to copy and paste information like location, phone numbers, and details into each event. This leads many users to simply skip adding important information when they create new events on their mobile devices.

With the latest version of Google Calendar, Google aims to make the creation of events and addition of information far easier. To do this, the new app has some useful features including:

Events pulled from Gmail

These days, when you book a flight or confirm a meeting, etc. you usually receive an email with a confirmation number and some contact information. In the new Calendar, events like this will be pulled automatically from Gmail emails and added to Calendar, along with relevant information.

For example, if you book a flight to attend a conference, you will see a new Calendar entry added with the flight information. Beyond this, events will be updated in real time, so if there is a delay with the event or you are sent an email update, Calendar will update this information on your calendar.

Assists

This new feature allows you to quickly and easily create group events. Now, when you create a new event and begin to type in information Calendar will make suggestions based on what you are typing.

For example, if you want to set a meeting with John at Starbucks around the corner you can start typing: 'Meet' and Google will come up with a list of suggested events. Tap Meeting from the drop-down menu and this will pop up in the text box. The drop-down menu changes to allow you to select more options, such as With. Tap this and enter the first letter of a name, and then select who to invite. The drop-down menu will change again and allow you to select a location by simply typing a few letters.

From the demo we have seen, this works quite well and definitely speeds up the creation of events.

Schedule View

This is a new view that has been designed to provide you with an in-depth view of the events you have scheduled. According to the Google blog, this view, "includes photos and maps of the places you’re going, cityscapes of travel destinations, and illustrations of everyday events like dinner, drinks, and yoga."

Essentially, this view makes it easier for you to see what is going on at a quick glance. Many mobile users find Schedule View particularly useful as they don't have to navigate their main calendar which can be tricky to read when you have a wealth of events planned.

How do I get the latest Google Calendar?

As of the writing of this article, the app is available on the Google Play store for all Android devices running Android 4.1. You should be able to get the app by updating the existing Google Calendar app. If you don't have the app, you can find it by searching for Google Calendar from the Google Play Store app.

If you are interested in learning more about Android, contact us today to see how our systems and experts can benefit your business too.

Published with permission from TechAdvisory.org. Source.

November 19th, 2014

SocialMedia_Nov17_BFor an effective social media strategy, most businesses realize that they need to have a presence on more than one major social platform. While this has led to the creation of Twitter accounts for businesses, many struggle to generate content and posts due to the character limit. To help, here are 10 tips that can increase the effectiveness of your Twitter campaigns.

  1. Keep posts on the shorter side - This may seem ridiculous, after all there are only 140 characters allowed per tweet, but keeping tweets short allows users to add their own comments and ideas when they retweet. Try keeping your tweets below 100 characters.
  2. Twitter is not about promotion - Studies have proven that tweets that promote a company or product don't usually do as well as messages that are more conversational in nature. If you want to ensure maximum interaction, aim for a mixture of tweets that consists of about 80% conversational and 20% promotional.
  3. Know what time to tweet - Each market is different, so take the time to research tweeting habits. If you see that the majority of your target audience is active during after-work hours, then it would make sense to tweet when they are more likely to be online. Remember, many Twitter users are connecting via their mobile devices, so you are probably better off tweeting during lunch hours, as well as pre- and post-work.
  4. Know what days to tweet - Much like knowing what time to tweet, it is a good idea to also know which days are best to tweet in order to maximize engagement. For example, if you are trying to interact more with other businesses (B2B) then it is best to tweet on days when the companies are open and an owner or manager is more likely to be looking at business systems and social accounts. Customers, however, are usually more receptive to messages on days when they aren't working e.g., Saturday and Sunday.
  5. Use hashtags - Hashtags in Twitter allow for categorization and make tweets searchable. For example, if you use the hashtag #fresh in a tweet and then search for 'fresh' on Twitter, you should see similar posts using the same hashtag.
  6. Use hashtags sparingly - There is a common trend in social media to use hashtags for nearly every word. This makes posts difficult to read and usually leads to people not sharing or retweeting your content. Instead, try to work one to three hashtag, at most, into your tweets naturally.
  7. Realize Twitter moves fast - The average trend on Twitter lasts about one hour, to one day. So, if you see a trend developing or beginning, act quick to join the conversation. Posting after the trend has faded will usually lead to tweets being ignored.
  8. Don't act on every trend - Trends come and go so quickly on Twitter that it can be tempting to try to jump on each one, or as many as possible, in order to get your message out to as many people as possible. However, not every style and subject will be relevant to your business. By shoehorning content to fit trends you could come across as insincere and lose interest from followers.
  9. Watch who you follow - Following people is one of the quickest ways to grow your own follower base - usually because users will follow those who follow them. But, when it come to business, you want to be sure to follow users who are relevant. For example, follow your customers, strategic partners, and even competitors. Following Twitter users who aren't relevant to your business is not going to get your messages read by the right people.
  10. Keep an eye on Twitter - In order to effectively spot trends and see what your target market is saying, it is worthwhile to use a program like Tweetdeck, which allows you to see all tweets, track hashtags, topics, and more.
If you would like to learn more about using Twitter in your business, contact us today to see how our services and solutions can boost your social media presence.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 13th, 2014

Security_Nov10_BIn October of last year news broke about a new form of malware called Cryptolocker. This malware posed a particularly large threat to many business users and led to many quick and important security updates. Now, almost a year later, it appears that the second version of this - CryptoWall - has been released and is beginning to infect users.

What is Crypto malware?

Crypto malware is a type of trojan horse that when installed onto computers or devices, holds the data and system hostage. This is done by locking valuable or important files with a strong encryption. You then see a pop-up open informing you that you have a set amount of time to pay for a key which will unlock the encryption. If you don't pay before the deadline, your files are deleted.

When this malware surfaced last year, many users were understandably more than a little worried and took strong precautions to ensure they did not get infected. Despite these efforts, it really didn't go away until earlier this year, when security experts introduced a number of online portals that can un-encrypt files affected by Cryptolocker, essentially neutralizing the threat, until now that is. A recently updated version is threatening users once again.

Cryptolocker 2.0, aka. CryptoWall

Possibly because of efforts by security firms to neutralize the Cryptolocker threat, the various developers of the malware have come back with an improved version, CryptoWall and it is a threat that all businesses should be aware of.

With CryptoWall, the transmission and infection methods remain the same as they did with the first version: It is most commonly found in zipped folders and PDF files sent over email. Most emails with the malware are disguised as invoices, bills, complaints, and other business messages that we are likely to open.

The developers did however make some "improvements" to the malware that make it more difficult to deal with for most users. These changes include:

  • Unique IDs are used for payment: These are addresses used to verify that the payment is unique and from one person only. If the address is used by another user, payment will now be rejected. This is different from the first version where one person who paid could share the unlock code with other infected users.
  • CryptoWall can securely delete files: In the older version of this threat, files were deleted if the ransom wasn't paid, but they could be recovered easily. In the new version the encryption has increased security which ensures the file is deleted. This leaves you with either the option of paying the ransom or retrieving the file from a backup.
  • Payment servers can't be blocked: With CryptoLocker, when authorities and security experts found the addresses of the servers that accepted payments they were able to add these to blacklists, thus ensuring no traffic would come from, or go to, these servers again. Essentially, this made it impossible for the malware to actually work. Now, it has been found that the developers are using their own servers and gateways which essentially makes them much, much more difficult to find and ban.

How do I prevent my systems and devices from being infected?

Unlike other viruses and malware, CryptoWall doesn't go after passwords or account names, so the usual changing of your passwords won't really help. The best ways to prevent this from getting onto your systems is:
  • Don't open any suspicious attachments - Look at each and every email attachment that comes into your inbox. If you spot anything that looks odd, such as say a spelling mistake in the name, or a long string of characters together, then it is best to avoid opening it.
  • Don't open emails from unknown sources - Be extra careful about emails from unknown sources, especially ones that say they provide business oriented information e.g., bank statements from banks you don't have an account with or bills from a utilities company you don't use. Chances are high that they contain some form of malware.
Should your files be attacked and encrypted by this malware, then the first thing you should do is to contact us. We can work with you to help find a solution that will not end up in you having to pay the ransom to recover your files.

If you are looking to learn more about CryptoWall malware and how to boost your security and protect your data and systems, then we could you your first line of tech defence.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 5th, 2014

iPad_Nov03_BWhen Apple launches a new or updated product the company usually holds a press event where they announce the release in style. This was the case with the iPhone 6 and 6 Plus, but did you know that the company has quietly released new versions of the iPad Air and iPad mini? If you are looking for a new tablet, here is a brief overview of these latest Apple devices.

The iPad mini 3

First up is the third version of Apple's smaller iPad - the iPad mini 3. The immediately noticeable changes with this year's device is the home button. It now has the metal ring right around it which enables the Touch ID feature so that you can unlock your device using your fingerprint.

Touch ID also enables users to pay for items using the Apple Pay feature that has just been released. Sadly, for the iPad mini 3, this is limited only to in-app and iTunes purchases as there is no NFC chip in the device to enable it to work with in-store terminals.

Aside from a slightly changed exterior and the extra Apple Pay related features, the device is more or less exactly the same as the iPad mini 2. It still boasts a 7.9 inch retina display and the same A7 processor found in the mini 2.

The major difference is that you can purchase the mini 3 with 64 GB or 128 GB of storage, which is not available for the mini 2. Unfortunately, the price of the device starts at USD 100 more (USD 399 for the 16 GB version) than the mini 2, which costs USD 299 for the 16 GB version. In other words you are paying USD 100 for the fingerprint unlock and semi-functional Apple Pay.

At this time, Apple has noted they will continue to sell the mini 2, which for many businesses will remain the better deal largely because it is less expensive yet offers exactly the same hardware and size.

The iPad Air 2

As the name implies, the iPad Air 2 is the second version of the popular iPad Air which was introduced last year. As with the mini 3, the Air 2 has seen a slight change to the home button with the introduction of the Touch ID feature that allows users to unlock their devices using their fingerprint.

The new version also enables the Apple Pay feature so users can use their fingerprint to approve purchases. Sadly, there is no NFC chip in the device, so you won't be able to use the device to make purchases at stores.

Beyond this, there are a number of interesting changes that many business users will find useful including:

  • A faster processor - With what Apple calls the A8X processor, the iPad Air 2 is one of the fastest and most powerful tablets on the market. Users have already noted faster website loading times and better overall responsiveness, especially when running graphics intensive apps.
  • A thinner, more mobile body - Apple reduced thickness with the iPad Air 2, making it thinner than any other iPad. At 6.1 mm, you will be able to use the device all day without it feeling awkward in your hand.
  • A less reflective display - While the displays on the iPad have always been top of the line, there have been complaints in the past about how the glass on the device is a bit too reflective. With the Air 2, a less reflective display is being used which supposedly cuts glare down by as much as 56%. This means you will be able to see what is on the screen more easily in more locations and situations.
  • The Apple Sim - For users in certain countries like the US and UK, the cellular version of the iPad comes with what is called the Apple Sim. This sim card is universal in that it allows you to connect to the mobile network of your choice without having to switch cards. This also makes switching networks and plans much easier.
If you are considering picking up the iPad Air 2, the 16 GB Wi-Fi only version starts at USD 499. If you would like to learn more about how these devices can be used in your office, contact us today to learn more.
Published with permission from TechAdvisory.org. Source.

Topic iPad
November 5th, 2014

AndroidTablet_Nov03_BWith the upcoming release of Android 5.0 Lollipop, there will be a subsequent release of new tablets and devices running the operating system (OS). Many of these users are likely to be business users who need increased security. In an effort to ensure that the next version of Android is indeed more secure, Google has included a number of security updates and features.

1. Smart Lock

One of the first steps to ensuring that your Android device is secure is to put a lock code on the screen. Adding a pin code, or pattern code, to your device makes it more difficult for someone else to gain physical access. On the downside, constantly entering the code can be annoying, especially if you need access to your device on a regular basis.

In an earlier version of Android, the ability to use your face to unlock your device was introduced, but it hasn't really been all that popular. With Android 5.0, Google has introduced a feature called Smart Lock.

This feature uses either NFC, Bluetooth, or your face to unlock your device. Essentially, you pair your device with another device and when it is in range it will automatically unlock. For example, you can pair your computer with your phone via bluetooth. When your phone is near your computer, it unlocks and allows you access without having to enter the pin. If you prefer to use your face to unlock your device, this feature has now been improved and moved to be part of Smart Lock.

2. Automatic encryption from first boot

As businesses continue to integrate tablets and other devices, the amount of data stored on these devices increases. As a result, you eventually end up with important data on your device that you need to keep secure. One of the best ways to do this is to encrypt your device.

On older versions of Android, device security was fairly complicated when not automatic. Now, any device running Android 5.0 is automatically encrypted when the device is started up for the first time.

This encryption will ensure that the data on the device is secure from the start, something which many business users will likely find quite useful.

3. SELinux

SELinux, or Security Enhanced Linux, is a security model implemented in Android last year which is configured to help minimize security threats. All developers must include SELinux enforced security on their apps. What this has done is increased the overall security of apps installed on devices and reduced the number of vulnerabilities that could compromise device security.

For most users, the updated requirements and measures introduced by Android Lollipop will lead to increased overall device security from the apps through to other features.

If you are looking to learn more about the latest Android release features get in touch with us today.

Published with permission from TechAdvisory.org. Source.

October 31st, 2014

Security_Oct27_BAs businesses continue to implement more and more Internet-based systems, there is always the risk that systems could be breached and security compromised. If you conduct business online, there are a number of measures you can take to ensure that your activities and your company's vital information are secure. Here are five.

1. Use two-factor authentication whenever possible

Two-factor authentication, or two-step authentication as it is also known, is the idea of using two pieces of information to log into accounts: Your usual password and a code that is usually sent to a mobile device or generated by a code generator.

By utilizing this safety feature, you can further increase the security of your accounts, largely because the chances of someone getting their hands on both the generated code and your password are slim.

Some sites don't use a code and instead ask a question that needs to be answered every time you log in. If this is the case, make the question something that is difficult for a hacker to guess. For example, use your address from 10 years ago instead of your current address.

2. Audit who has access to what data

Between all of your online accounts and social media profiles you will likely be surprised at just how much information about you can be found online. There are a multitude of scare stories online, where someone has had their accounts hacked and identity stolen, largely because they had left pertinent information online without even thinking about it.

It is a good idea to audit what information you have online. This includes looking at the contact and personal information you have on social media profiles, account information, etc. Ideally, if it is not necessary information, then it shouldn't be shared. As for social media profiles, make sure only the absolute basic personal information is online and limit who can see this information.

3. Watch what is posted on social media

Because of the nature of social media, we often feel the need to share our whole lives online. This can often lead to oversharing, and even sometimes oversharing of personal information. There are stories online of thieves monitoring social media for businesses posting about how they are going to be closed for a holiday, with all staff gone. Once a thief finds this information, they then break into the business without worrying about people being there.

If you are going to share information online, be sure to limit the potentially sensitive information that you post, especially if the content is shared with the public.

4. Change your passwords regularly

It seems like almost every week news breaks of a password or account information breach. What this translates to is the fact that your accounts are always facing a potential risk. Therefore, you should make it a habit to change your passwords on a regular basis.

Most experts recommend at least once every three months, but if there is a breach where your account information may have been leaked then naturally change your passwords straightaway.

To ensure maximum security, you should use a different password for each account, and keep these as separate as possible.

5. Work with an IT partner who can offer enhanced Internet security

Ensuring that your business is secure online can be an on-going battle that you will likely not win easily. One of the best steps to take is to work with an IT partner like us. We offer a variety of Internet security solutions that can help stop malware intrusions before they infect your systems, block access to potentially harmful sites, and even scan Internet-based email solutions. In other words, we can help improve your overall online security.

If you are looking to learn more about how we can help your business be secure online, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
October 29th, 2014

BCP_Oct27_BBusiness continuity plans are an important part of any business, especially if owners and managers want to see a business through any disaster. In order to have an effective plan, it is important that businesses integrates technology that can support a plan. The fact is though that this technology will eventually need to be replaced. Here are five tips that can help you determine whether you need to upgrade to a new system, or replace existing ones.

1. New technology and systems offer increased resilience

When it comes to continuity and the systems supporting it, businesses need to ensure that they are resilient. This means implementing hardened systems that will remain working in adverse environments; systems like UPS (uninterruptible power supplies), etc., so that should a disaster occur services will still be available.

Beyond this, it is a good idea to implement systems that can be switched from one location to another quickly and easily. A good example of this is implementing cloud storage and backup which can be recovered to other systems with minimal fuss.

Technology that increases the resilience of your systems and continuity plans is worth implementing.

2. Enhanced data protection and availability

During and after a disaster, it is vital that businesses have access to their data. If your data is not protected in an efficient manner, or easily accessible once it has been backed up, you could see a decrease in business effectiveness and delays in fully recovering.

Technology or systems that enhance data protection and availability over your existing systems are worth including in an upgrade, so that you can benefit from data being available when you need it most.

3. Systems offering increased communication

Communication during and after a disaster is crucially important if your business is to survive and recover full operations. When a company faces disaster, communication networks need to be strong and available at any time. So, if you can find systems that enhance the ease and effectiveness of your communications then these could be worthwhile upgrading to.

4. New technology is available to simplify plan development and auditing

If you have developed a continuity plan in the past, you know that it can be a time consuming task. While essential, many business owners do not have the necessary time to commit to this. This is where systems and technology can help.

A system that makes the auditing and development of plans easier may be worth including in an update.

5. Technology that decreases costs

With businesses operating on narrower margins, many business owners want systems to keep costs low or at the very least ensure costs don't rise. If the systems you are looking at have been proven to reduce operating costs, then it may be a good idea to consider them.

It is important however to not integrate technology simply to save money. You should aim for solutions that are affordable, but that will also offer these worthwhile benefits and more.

We recommend talking to us to find out how we can help you find the services and technology your business needs to ensure your business continuity is not only working but will also deliver when you need it.

Published with permission from TechAdvisory.org. Source.

October 24th, 2014

AndroidPhone_Oct20_BGoogle's Nexus line of devices promises users a pure Android experience. This means that the operating system is exactly as Google designed it to be, unlike many other Android devices where manufacturers add their own layout and design. In mid October, Google announced not one, but three new Nexus devices that set a new benchmark for what Android can really be.

Android L becomes Android 5.0 - Lollipop

While Google announced Android L earlier this year, little was said about what the full name of the next version of Android would be. The company finally laid speculation to rest with the announcement that the next version of Android will be 5.0 - Lollipop.

This is the first major update to the Android platform pretty much since Android 4.0 was released back in 2011. While the different versions of 4.0 introduced useful features and changes, the overall look of the system has largely remained the same. Android 5.0 will change this, with what is called Material Design, which brings a universal look (user interface) to apps across all devices.

Beyond a new look, 5.0 will introduce a new operating environment and coding that allows apps to run faster and more efficiently on existing hardware. Support for faster and more powerful processors is also being included so over the next few years you can expect to see phones and tablets become even more powerful.

To begin with, Android 5.0 will be available on the newly announced Nexus devices, along with older Nexus devices (7, 7 (2012), 5 and 4), some Motorola devices, and all Google Play Edition devices. The company has not set an official release date for this update, but you can probably expect it sometime in mid-November. Other devices will have to wait until the manufacturers can adopt this version of Android to their systems.

The Nexus 6

Like most other popular devices, there have been solid rumors about the Nexus 6 all over the Internet. True to these ruminations, the 6 will be made by Motorola and will be a large phone - 6 inches in fact. Here is a brief rundown of the important specs for business users:
  • Screen size - The display is 5.96 inches diagonally, with the total size being 6 inches from top-left to bottom-right.
  • Battery - The battery is 3220 mAh, which should be more than enough to see you through a day. Motorola has also included their fast-charging technology which can produce six hours of use from a 15 minute charge.
  • Processor and RAM - The processor is a top of the line Snapdragon 805 quad core 2.7 GHz. There is also 3 GB of RAM, which means there is more than enough processing power to run everything you need.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - Unlike previous Nexus devices, this phone starts at USD 650 for the 32 GB version, while the 64 GB version costs USD 700. Pre orders for this device start on the Google Play store on October 29 with the device being released in mid-November of this year.

The Nexus 9

The Nexus 9 is the newest tablet in the Nexus line. Made by HTC, it looks to have been designed to compete directly with the iPad Air. Here is a brief rundown of its tech specifications:
  • Screen size - The display on this device is 8.9 inches diagonally, with the total size being 9 inches from top-left to bottom-right.
  • Battery - The battery is a 6700 mAh, which should be more than enough to see you through a couple of days of use.
  • Processor and RAM - There is a high-quality processor running at 2.3 GHz. There is also 2 GB of RAM, which means there is more than enough processing power.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - This tablet starts at USD 400 for the 32 GB version. There is also be a keyboard case, which looks similar to those purchased for Microsoft's Surface. The device is available to pre order from the Google Play store on October 17, with a release date of November 3 of this year.

The Nexus Player

This new Nexus device is the next step in the evolution of the Chromecast, or Google's device-to-TV broadcasting device. Like similar solutions, it allows users to stream content from their devices, or stations like Netflix, onto their TV or HDMI monitors. While at first glance this may not be the most useful device for businesses, there is one feature that could prove popular: You will have the ability to broadcast what's on your device's screen on your television screen.

This includes Chrome tabs, so if you use cloud-based software like Google Apps you can technically use this to stream presentations or to collaboratively work on documents in a meeting format.

Coming in at USD 99 per set, this could be an affordable solution for companies who don't want to invest in a projector, or who already have a television screen in their office. The system went up for pre order on the Google Play store on October 17.

If you would like to learn more about Google's Nexus devices contact us today and we can help you make the right tech decisions for your business.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_BWhile social media has become an important and integral part of many business's marketing plans, it can be easy to get stuck in a bit of a rut when it comes to developing dynamic content and varied posts. This often sees companies sticking with the same content types, which can get quite boring for all parties. To help, here are five types of content that you should be sharing.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media